 # How Do I find the retail price with a percent markup?Part of the Math Series of questions, How Do I...

This calculator requires the use of Javascript enabled and capable browsers. This page and calculator are a combined answer to the question, "How Do I find the retail price with a percent markup?"

This question came to us from a merchant in Cathedral City, California. There are many different ways to come to a retail price for the customer. This particular method takes the entire cost (all factors included), takes a defined percentage of that (as markup) added to the cost, and that resulting value is the retail price. Enter the cost and your desired markup percentage as a whole number (10 = 10% or .10) and click on Calculate. You may click on Clear Values to do another.

Why and how? The generally accepted formula for this (the one this calculator uses) is:
Retail = cost + (markup percentage x cost)

An alternative to that is to designate the cost amount as 100% and add the markup percentage to it. For example if your cost is \$10.00 and you wish to markup that price by 40%, 100% + 40% = 140%. Multiply the \$10.00 cost by 140% and get the retail price of \$14.00.

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