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Retail Sales Calculator

This calculator requires the use of Javascript enabled and capable browsers. It is to determine various aspects of retail sales pricing and costs. There are two categories of determining a selling price; by margin and by markup. This calculator deals with markup. There are two methods of calculating markup percentage which yield two entirely different sets of results. The generally accepted method is that of markup percentage based on the selling price. The second is used most often in labor intensive industries where markup percentage is based on the cost of goods sold, including labor. In both methods, cost of goods sold should be indicative of ALL costs incurred to get the product to market in order to give a more accurate portrayal of profits. In our calculator below, first select one of the base methods of expressed markup percentage. Next, select the one option of the group of the four possible known data selections. (You will need to enter the values of the option you select.) Each of the four options will select and check two of the second four options that REQUIRE your data entry in order to calculate the other two fields. The required entry fields will have a check beside them. Do NOT enter data in the unchecked fields. After entering your data, click on the Calculate Values button to return the calculated values, based on the criteria you have both selected and entered. After doing one calculation you may do another by clicking on the Clear And Reset Values button. The default method is percentage of markup from retail sales; the default required entries are costs of goods sold and dollar markup value. Retail sales price is the cost to buy the product by a purchaser. Dollar markup value is the profit expressed in actual dollars and is the dollar difference between the retail sales price and the cost of goods sold. In our calculator, the term retail sales refers to the purchaser of the product, even though in reality it could be a multi-step marketing plan and not an actual retail buyer.

Markup, defined as the percentage added to cost to arrive at a selling price, is commonly used to price materials. If you want to mark up an item 20%, you add 20% of the item's cost to the cost. However, a 20% markup does NOT yield a 20% margin! It is important that you utilize margin and markup properly. You can use the general table on our Retail Margin And Markup Table as a helpful guide for arriving at the proper margin.

Select One Of The Two Percentage Markup Options
  Retail Sales Price Percentage Markup Method
  Cost Of Goods Sold Percentage Markup Method
Select One Of The Four Required Values Options
  Cost Of Goods Sold + Dollar Value Markup
  Cost Of Goods Sold + Percentage Markup
  Retail Sales Price + Cost Of Goods Sold
  Retail Sales Price + Percentage Markup
Enter Data In The Two Checked Options
   Retail Sales Price  $ 
   Cost Of Goods Sold  $ 
   Dollar Value Markup  $ 
  Percentage Markup     Retail     Cost  % 

Version 2.2.1

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