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Google eCPM Calculator

This calculator requires the use of Javascript enabled and capable browsers. This calculator is designed to give the eCPM, (Effective CPM), the cost per 1000 impressions or page views of the advertisement. From a publisher's perspective, eCPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions, then multiplied by 1000. For example, in our default values, if a publisher earned $350.00 from 90,000 impressions in a particular advertising project, the eCPM would equal $350 divided by 90000 (X 1000), or $3.89 (cost per thousand). While this term has been around for a long time in Internet advertising, Google has re-invented it, like they have done with most everything else they have tried. They have moved the (advertising) bar to a much higher notch. Check out the many free services and specialties (no, there is still no free lunch...) that Google offers Internet users. Try the Combined eCPM calculator for combining two separate eCPM's together.

eCPM equation
courtesy of Google
Required Data Entry
Project Revenue Dollars
Valid Page Impressions Page Views

Calculated Results
Google ECPM
Updated 8.15.11

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