This calculator requires the use of Javascript enabled and capable browsers. This calculator is designed to give the ECPM, (Effective CPM), the cost per 1000 impressions or page views of the advertisement. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, in our default values, if an advertising publisher earned $350.00 from 90,000 impressions in a particular advertising project, the CPM would equal $350 divided by 90000, or $3.89 (cost per thousand). While this term has been around for a long time in Internet advertising and all Internet advertisers use it in the same form, Google has re-invented it by taking control of the Internet advertising business. They have moved the (advertising) bar to a much higher notch.
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