Click Through Rate Calculator

This calculator requires the use of Javascript enabled and capable browsers. CTR is the term meaning Click Through Rate. This calculator is designed to give the ACTR, (Advertising CTR), the rate-percentage per 1000 impressions or page views of the click throughs and a given advertisement. From an advertiser's perspective, CTR is a useful way to determine the effectiveness of a given ad. It is calculated by dividing total clicks (often called "click throughs") by the number of impressions in thousands, expressed in percentage. Advertisers pay a rate for the percentage of clicks and the number of clicks.

Designation
Value
Required Data Entry
Validated Ad Clicks Dollars
Valid Page Impressions Page Views
   
Calculated Results
CTR %
Version 1.1.5


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