This calculator requires the use of Javascript enabled and capable browsers. This calculator is designed to give the CPC, (cost per click), the cost per click on an online advertisement displayed on a website. From a publisher's perspective, CPC is a useful way to compare revenue across different channels and advertising programs. From an advertiser's perspective, it helps him compare apples and oranges. It is calculated by dividing total price of the advertising space by the number of clicks. For example, in our default values, if an advertising space costs $1000.00 and the clicks on it were 500 in number in a particular advertising project, the CPC would equal $1000 divided by 500, or $2.00 (cost per click).
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