This calculator requires the use of Javascript enabled and capable browsers. This calculator is designed to give the percentage of qualified clicks on qualified queries displayed on a given number of search engine result impressions or page views from advertisers. From a publisher's perspective, qualified clicks is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing the total number of impression clicks. For example, in our default values, if a publisher validates 9375 clicks from 94,500 query impressions in a particular advertising project, the percentage of clicks would equal 9375 divided by 94500, x 100, or 9.921%. While the term click or clickthrough has been around for a long time in Internet advertising, Google has re-invented it, like they have done with most everything else they have tried. They have moved the (advertising) bar to a much higher notch. Check out the many free services and specialties (no, there is still no free lunch...) that Google offers Internet users.
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