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Blind Click Through Rate Calculator

This calculator requires the use of Javascript enabled and capable browsers. This calculator is designed to give the average blind click through rate of EACH advertisement. From a publisher's perspective, this is a useful way to charge the end advertiser for each click through and pay the owner of the media presentation, the publisher, in advertising programs; the yield and the charge are not the same as the provider of the blind service takes a percentage. It is calculated by dividing total earnings by the number of click throughs. For example, in our default values, if a publisher earned (or the end advertiser paid) $200.00 from 1,200 click throughs in a particular advertising project, the average individual click through rate would be $0.16667 each.

Required Data Entry
Project Revenue or Cost Dollars
Valid Click Throughs Clicks

Calculated Results
Average Blind Click Through Rate (Each) Dollars
Version 1.0.6

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