This calculator requires the use of Javascript enabled and capable browsers. This calculator is designed to give the average blind click through rate of EACH advertisement. From a publisher's perspective, this is a useful way to charge the end advertiser for each click through and pay the owner of the media presentation, the publisher, in advertising programs; the yield and the charge are not the same as the provider of the blind service takes a percentage. It is calculated by dividing total earnings by the number of click throughs. For example, in our default values, if a publisher earned (or the end advertiser paid) $200.00 from 1,200 click throughs in a particular advertising project, the average individual click through rate would be $0.16667 each.
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